Advanced Technology & Textile Inventive Research Events
branding, promotional campaign, website, videos
ATTIRE is an acronym for Advanced Technology & Textile Inventive Research Events. Advertising material included exagerated examples of 'wearables' created through use of digital technologies to caption the experimental nature of the workshops. Cinemagraphs were employed as part of online advertisement for individual events. Series of event videos include the snippets from the events focused on design, dressmaking, digital technologies and electronics. Introduction video presents the various disciplines explored through the workshops and launch video documents the Final Launch Event of the dress created during the series.