Brand centres around the fact that the best quality grain is a key to producing a top quality spirit. It is a celebration of the sun and simpler way of life in a modern world. Logo works like a calendar that uses solstices and equinoxes together with gaelic traditional seasonal festivals to indicate a time of the year. Sun serves as a time indicator in regards to different stages of the ' grain to bottle' process of whiskey making. Additional circle within logo represents the spirit of the season. The beliefs, customs and bonfires embellish the brand and add a sense of spirituality. Headline font was formed to enhance the synchronicity between time and universe, loose union of two existing typefaces results in a whimsical modern edge typeface.